Gone are the days of sending a quote on Word and waiting patiently for an answer. The HubSpot quoting tool makes it easy to give prospects exactly what they're looking for.

Collecting signatures and payments has never been easier. The HubSpot quoting tool lets you collect signatures electronically and make payments fast and secure. The good news is it is now possible to have a custom quote that matches your company branding, it can now be customised. 

It's a customised HTML document that does need an experienced HubSpot developer to help. The Kingdom has a development team specialising in HubSpot CMS, Hubl, and HTML coding.

Welcome to HubnSpoke episode 58. Part 2 of the analysis of the 11 features of the HubSpot Free CRM that are outstanding and represent sensational value.

Passionate HubSpot users, Adam Steinhardt and Zaahn Johnson investigate the free features including:

It's a two part podcast following the training we delivered for HubSpot Free customers.

As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation, we were legitimately surprised at how powerful the HubSpot CRM really is.

1. The chatbot. It's free. Seriously cool. Discover it.
2. Live Chat. Everyone should have it. We have over $100,000 of business generated from Live Chat in just one year. Get it. It's free.
3. Five active lists. It's the best part of HubSpot. Use the five freebies to set up your sales funnel stats. This feature shouldn't be free.
4. List Saving. The ability to save list filters for your team is incredibly powerful. A great tool for productivity. This shouldn't be free either.
5. Forms. Easy to make and easy to embed. Hidden fields are priceless for making your segmentation. It should be $9 a month, not free.
6. Email integration with the major platforms. Every time you type an email using Gmail or Outlook, it's logged in the CRM. Perfect for consolidated sales communication.

Discover the full blog here  https://www.thekingdom.com.au/11-features-of-hubspot-free-crm

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1

Episode 57, The Kingdom team of Adam Steinhardt and Zaahn Johnson focus on 11 features of the free HubSpot CRM that should not be free but are.
It's a two part podcast following the training we delivered for HubSpot Free customers.

As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation we were legitimately surprised at how powerful the HubSpot CRM really is.

Episode 57 of HubnSpoke also revealed for the first time the Campaign Warrior software that The Kingdom team have been working on for years of development. 

Episode 56 was all about an inbound marketing tips and tricks page, featuring 21 Trade Secrets on website building.

We discuss the numbers 15-21 in part 3 on ways to fire up your website with simple innovations.

Are you looking for small ways to make big improvements on your website?

Discover why you should have your search bar front and centre on your website.

Find out why you need to have the Facebook Pixel and Audience re-marketing working for your website.

LinkedIn is coming back. Use its features to your advantage.

Visit the website page here.

https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing

Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.

Episode 55 was all about an inbound marketing tips and tricks page

We discuss the numbers 8-14 in part 2 on ways to fire up your website with simple innovations.

Are you looking for small ways to make big improvements on your website?

As Inbound marketing experts and have years of experience in building websites, the HubnSpoke team reveal their trade secrets.

Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.

Podcast Episode 55 is part 2 of the trendy analysis of inbound website strategies.

Zaahn Johnson and Adam Steinhardt go through items 8-14 on the list of the powerful website marketing tools we deploy daily.

Designed to make your digital marketing generate more leads and sales and get more value from your website.

Visit the website page here. 

https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing

https://www.thekingdom.com.au/hubnspoke/episode-55-website-secrets-part-2

Episode 54 was all about a powerhouse web page, featuring 21 Trade Secrets on website building.

We discuss the first 7 of 21 ways to fire up your website with simple innovations.

Designed to have an immediate impact, these trade secrets will get you more leads and sales from your website investment.

Visit the website page here.

https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing

Zaahn Johnson and Adam Steinhardt talk in-depth about the first seven ideas, along with a greater explanation of the software tools and websites featured to make your website flourish.

The Kingdom help busy marketing professionals build prestige websites with continuous improvement, so they get value and growth from their technology investment. 

The HubnSpoke team are back at it, with Episode 53. In this Episode, Zaahn Johnson and Adam Steinhardt investigate Friction Free Selling.

HubSpot has launched a new accreditation, Frictionless Sales. It's free and a good way to get your sales team more productive.

Here's what HubSpot say about it.

"In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. You can increase that growth by adding force to the flywheel or by removing friction from it. 

Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning."

It's free. You can sign up here. 

What we are loving

Zaahn is a fan of the Hard Bounce feature in HubSpot that automatically builds a list of the hard bouncing emails. It's a neat HubSpot feature that saves time and money. 

The Apple iPhone 11 just got released. iPhone pro? Yep. Adam loves the website. Find out why.

Zaahn loved the recent Inbound conference and spoke with enthusiasm about this years speaker line up. 

Adam's app of the week was PicMonkey. Zaahn illuminated the cool HubSpot feature that allows you to discover more about what your competitors are publishing. 

Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub.

It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers.

The HubSpot Service Hub features the new Knowledge Base. If you are looking for a knowledge base for your business, then now is the time to consider HubSpot. Not really replacing those businesses on Zen Desk, but certainly an option for companies that have not got a Knowledge Base in place.

The HubSpot marketing team would be hard at work, introducing Job Tickets to the world, along with the new Conversations part of the tool.

All this makes for a fantastic new part of your HubSpot portal.

Adam and Zaahn have some outstanding tips for Facebook users and HubSpot lead flow operators. Tune in to discover the latest.

Discovering Facebook Workplace

Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook.

Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information. 

Are you making assumptions about your marketing? The Optimization tool allows you to determine which CTAs are working. Do you have enough CTA on your website? Are you tracking the activity of your customers? Look at the Optimization in HubSpot and discover.

To get the most out of your personas, why not role-play the way your persona would approach your website? By doing this, you are better able to investigate and appreciate your website experience from the users perspective.

#GirlBoss, social media expert Zaahn Johnson reached out to other Girl Bosses around the HubSpot world. Nicole Pereira from San Diego, the co-founder, and CMO of Campaign Creators. Nicole had the great idea of a visual journey builder to show how people move through a campaign.

Stuff that makes your day.

Does your business have a digital style guide? Make sure you have your web colors, web fonts, email fonts, hashtags stored in your digital style guide. 

As websites get bigger, they need to have consistency. A digital style guide keeps your organization on the same page.

This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas.

We are delighted to have George on the show to discuss his latest move from Impact to Impulse, both major Diamond HubSpot partners in the United States.

In this episode, George talks about the highlights of four years doing the HubCast, as well as how 19 HubSpot certifications have impacted his professional career. George is a HubSpot expert that bleeds orange. Zaahn Johnson and Adam Steinhardt were delighted to discover his stories.

An accredited HubSpot trainer George has consulted to HubSpot customers globally. We discover his adventures as being a polished professional speaker, plus we find out the secrets behind his remarkable show notes.

Discover this charming interview and get a terrific insight into the world of George B Thomas and the HubCast.

We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms.

We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu.

Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool.

The Kingdom team use Canva to reference the latest sizes of social art.

We help HubSpot Partners with some tips on how to manage digital styles, about best ways to get Instagram hashtags working with the HubSpot social tool

Adam talks about the benefits of keyboard customization in iOS and MacOS.

The big reveal in episode 50 is a special guest upcoming.

The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team.

HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail.

The Kingdom digital marketing team estimate that it takes up to 10 hours of training for sales teams to appreciate and understand the HubSpot CRM.

Zaahn Johnson discusses the desire to have a like button that allows you to acknowledge a note or transaction in the HubSpot Activity Timeline.

We discuss the benefits of having the HubSpot API library extend to email creation as well as announcing the big reveal of what we were doing in our nine-month break, coming up in Episode 50, just two weeks away.

Welcome back to HubnSpoke Episode 47.

After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on.

Facebook ads are very much a part of every day digital marketing life. The power of Facebook grows and grows; now the Audience tool makes a substantial difference.

HubSpot Syncs automatically with the Facebook Ads. Social media expert Zaahn Johnson gives her vote, thumbs up or thumbs down on if the HubSpot Ads add-on is worth it. 

We discuss the reporting dashboards. Are you looking for reporting tools for HubSpot? The versatile new reporting tool can be quickly added to dashboards and used for email reports.

Adam is excited about the future of the HubSpot Website Building tools, formerly the HubSpot COS. 

Find out more about the power of Lists, plus some helpful tips for businesses that are running more significant HubSpot portals.

Zaahn has a brilliant tip on how to use forms to help your sales team. Discover more...

Are you looking to make the most of your inbound marketing and advertising efforts?

Investigating Reporting - Clever reporting tricks to maximizing ROI.

Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing.

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)

It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts.

Discover how using your triggers and stats to get you results, or find the weaknesses.

Find out how you can make use of the data that can give you clues as to what is going on with your marketing.

88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics)

How can you use stats to appreciate your weaknesses and strengths?

Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.

In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management.

The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business.

But you must invest the time required to deploy and training your staff on the programs.

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015)

(Source: https://www.hubspot.com/marketing-statistics)

Without a dedicated investment in time, then the platform will not be successfully deployed, and the results will not come, through no fault of the software. Training on the systems is critical and needs to be ongoing, consistent and in pace with the deployment speed of mar-tech innovations.

HubSpot what is a remarkable tool its power is substantial with so much power comes the need to ensure that the operators understand how to 

Fortunately how is what makes it easier for us by providing free certification classes

All marketing people working with sales and marketing software, like HubSpot should have the inbound sales and inbound marketing certifications.

This is what the HubSpot Academy says about its inbound certification.

"HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about."

http://certification.hubspot.com/inbound-certification

These certifications provide a strong understanding of the methodology behind inbound marketing and help you unlock the digital marketing power of content marketing.

The HubSpot sales and marketing platform has powerful tools. But you must have the skills to understand how to use them.

We also discussed Last Pass the handy password saving tool that makes it easier to remember your passwords.

Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life.

Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google.

If you are producing content that is helpful to your prospects, then your content is always helpful.

The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer problems for a long time.

Inbound marketing is the process of using content to guide your prospects down the sales funnel on your site. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers.

Finally the process of then delighting them by actually having them as customers.

75% of HubSpot's blog views and 90% of blog leads come from old posts.

(HubSpot, 2014) (Source: https://www.hubspot.com/marketing-statistics)

The first step it to always make sure you're answering people's questions, providing content that is relevant to the people coming to your website. Engaging, entertaining, educating, visually attractive, strong content, not just wishy-washy words on pages.

Keyword focused, making sure that you're going to capture people's attention, I guess. If it's content that you're posting on social media, with a link back to your website, making sure that visual is strong, with really catchy headline

I think that's critical. If you're going to get ROI out of inbound marketing, you have to create content. Make sure that content is evergreen then you can use social media to post the content to the world on a regular and consistent schedule.

The reason why we now have to take this on board and embrace it is that the world of sales has completely changed.

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)

The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world.

As business people, it's absolutely part of your job now to create content and provide information to the customers via your website.

Most importantly, you've got to go ahead and go through the process of creating content for your website. If you want to get ROI, you've just got to do it.

Let's put that into perspective. It's all well and good to say, "Let's create content," but let's talk about actual volumes of content. We're not talking about a page a month, a blog a month. We're talking about a blog a day, making it evergreen means the investment last for a long time.

It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke?

Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels.

Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?

Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. 

(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Publishing content with links back to your website via social media generates leads traffic. Free traffic that you would otherwise only get through using ad engines like Google Adwords and Facebook paid to advertise.

Push out your content to as many different locations as possible, making sure you have a link back to the website. This is the Hub and Spoke publishing theory.

Discover more in episode 43 of HubnSpoke with Adam Steinhardt and Zaahn Johnson.

Are you wondering about the power of Facebook marketing? Is your business using Facebook to its full power? Are you wondering if Facebook is a business tool?

A common assumption is that Facebook is not for B2B, but how do you know if you have never tried it?

Facebook pixel tracking remarketing is a powerful tool for all businesses. One of the great benefits of digital advertising, as opposed to traditional advertising, is it has the added benefit of being completely trackable.

Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day.

(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Facebook ads give you immediate feedback on your ads and the capacity to change.

Adam Steinhardt and Zaahn Johnson talk about Instagram Live. An excellent way to promote your business now with live video.

Instagram stories are such a great way to discover more about customers.

Are you using the Chrome internet browser? Are you taking advantage of the Chrome extensions? Find some fantastic extensions can power up your Chrome internet browser.

Are you falling victim to assumption marketing? Remove assumptions and fear from your digital marketing and just get started and learn as you go.

Discover more about assumption marketing and how it can hurt your business.

The future of digital marketing is impossible to predict. Use the learnings of your social media experiences to craft your next campaign.

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We look at the different ways that have spot can show that you have sales lead activity on your website.

How do you more sales and leads from HubSpot?

Discover 6 Tips to get your sales team firing.

Is your HubSpot Lead Scoring turned on and functioned?

By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.

80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015)

(Source: https://www.hubspot.com/marketing-statistics)

The HubSpot Smart List tool allows you to view website pages and emails. Creating list will produce segmented data that you can then Nurture.

Scanning this list will then allow your sales team to discover who has looked at your website and provide different lead nurturing programs.

Sales teams are now able to learn to help them determine how far down the sales funnel their prospects are.

The process of doing this is known as growth hacking.

Growth Hacking as defind by wikipaedia.

"Those who specialise in growth hacking use various types of marketing and product iterations—rapidly testing persuasive copy, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. "

https://en.wikipedia.org/wiki/Growth_hacking

If you are looking for a competitive advantage in your digital sales and marketing speak to The Kingdom today.

The HubnSpoke team of CEO, Adam Steinhardt and social media expert, Zaahn Johnson talk about the form guide on HubSpot forms.

The HubSpot form tool is a key to the success of your inbound marketing sales-lead generating website.

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What is the HubSpot Form Tool?

This is what HubSpot say about their form tool.

Build custom forms that connect to your contacts database.

Easily create custom forms in seconds, and start converting anonymous visitors into qualified leads.

Just drag and drop the questions you want to ask right into place – no technical expertise necessary. Create custom fields, or select from a dozen different field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more. Then add your form to any HubSpot landing page, or embed it on to any external website.

https://www.hubspot.com/products/marketing/forms

Having the form tool optimised will ensure that you are harvesting critical data that you can use to nurture your prospects and convert them into customers.

Why only four forms?

Surprisingly, there is a strong belief that you only should be considering four forms for your automated sales and marketing platform.

One is the contact us form. Everybody has and needs a contact us form. But what are the other three?

Then three other forms that match the stage of your data in your sales funnel.

Top of Funnel, Middle of Funnel and Bottom of the funnel are powerful concepts. (TOFU, MOFU, BOFU)

Click here to discover more about TOFU, MOFU and BOFU.

Relive HubnSpoke Episode 2 - Understanding TOFU

These are the inbound marketing stages, known as the awareness, consideration and decision stages.

What is Inbound Marketing? Find out more here.

Each stage should have their separate forms.

Progressive polling is a vital part of the HubSpot pro and enterprise solutions that allow you to harvest more data from your prospect every time they fill out a form.

This is a fundamental difference in the power of digital marketing by comparison to traditional marketing.

If HubSpot recognises the user's cookie, previously captured fields are replaced by new more qualifying questions.

Each time a form is submitted progressive polling represents new fields encouraging your prospect to contribute data that helps you understand more about them

The more your sales prospect trust you, the greater the amount of data you can progressively harvest from them.

Growth Hacker, Zaahn Johnson today talks about the workflows recipe tool which is a super helpful way of building a word for recipe for your business

Use the workflow recipe tools to create the basic workflow, and from there you can clone and improve your workflow strategy quickly.

Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic.

After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot. 

In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a website's sales-making ability.

Some sites are excellent at lead generation, but most are missing the search engine optimisation mark altogether.

Are you wondering how you can improve your website and assist your prospects in coming down the inbound sales funnel?

66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Are you concerned that your digital marketing needs to be better as your traditional marketing falls away?

Inbound marketing expert and CEO, Adam Steinhardt and Social Media expert Zaahn Johnson, discuss these must-have pages to get more clicks:

• Price
• Team Pages
• Company reviews

Do you have this in your content marketing solutions? Does your website answer these critical inbound sales creating questions?

B2B researchers do 12 searches on average prior to engaging on a specific brand's site.

(Google, 2014) (Source: https://www.hubspot.com/marketing-statistics)

These pages are essential to helping your prospects trust you, and getting website conversions.

The Kingdom team, fresh from their time in San Diego, talk up some powerful changes to Facebook as well as discovering A/B testing is super important.

Discover more...

What is Inbound Marketing?

How Do You Get Content Marketing Working In Your Business?

The Sales Funnel Explained

In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms.

The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications.

Do you want to get a competitive advantage from Content Marketing?

An effective social media strategy makes content marketing more robust. Find out why Hashtags are so important.

63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. 

(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)

We also discuss some innovative changes to the HubSpot Lead Scoring tool.

Our dedicated inbound marketing expert team help you appreciate the power of Web codes using hexadecimal RGB codes.

San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017.

The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it:

Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with 120+ of the world's top social media pros (plus 3,000 of your peers), and you'll discover amazing ideas that'll transform your social media marketing.

Did we agree? We sure did, It was a fantastic conference. In this episode, we discuss our key takeaways from the conference.

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Facebook, continues to be the mightiest social media of them all, especially as the advertising options for knowledgeable digital marketing experts continues to thrive.

If you are looking for the winner of the big traditional marketing vs. digital marketing showdown, then there can be no doubt that presently, Facebook is the heavyweight champion.

In the past two years, content consumption on Facebook has increased 57%.

(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Digital ad influence is increasing all the time, and with the recent addition of being able to create an audience for your Facebook visitors, it gets even better.

Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day.

(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)

In every episode of HubnSpoke we assess the pros and cons of HubSpot. This week Adam is seeking computational capacity on properties for the deals section on the HubSpot Free CRM. The ability to perform simple math computations would be remarkable. Zaahn Johnson, is wanting the ability to add people to the call queues.

If you are looking for training and help on the HubSpot platform, then we are here to help. Simply book in a time with Adam Steinhardt to work out your training needs.

The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging? 

What is the difference between a blog and a regular website page? 

A blog provides commentary and allows you greater flexibility in presenting your content marketing.

A website page is typically something that is more formal that is not likely to change over time.

Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the differences in this edition of the HubnSpoke podcast.

72% of marketers say relevant content creation was the most effective SEO tactic.

(Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics)

So how do you make your blog get social media engagement to get maximum impact?

Your blogging needs to have a purpose. Purpose is likely to give your content marketing more structure. 

Having a purpose for your blog is important. But more importantly is, get started writing. Once you start writing, you can stumble across your purpose. Start first, then discover your purpose.

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Make sure that your blog has many calls to action on the text.

Pull quotes make your blog more attractive.

Pull quotes can be extracted from any part of your blog or added in as quotes.

Use a headline graphic so that the social media postings that you do have graphical images that have text on the graphic, this will increase the engagement of your blog when used in social media.

How do you optimise your content marketing for keyword search engine terms?

There are plenty of keyword researching tools available on the Internet, but we discuss the good old-fashioned method of just searching Google to see who you are competing against.

In this episode we also investigate the power of the HubSpot import contacts feature. Zaahn Johnson has a brilliant idea about the way the suggestion to change emails for the HubSpot list tool automatically.

The tool of the week includes found a helpful search utility available for Mac OS, called Found.