In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey?
This is where the sales funnel comes in.
So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel?
TOFU, or Top of Funnel, is related to the pages and blogs on your website that introduce your business.
MOFU, or Middle of the Funnel, is that section of the sales funnel that is all about the consideration of the features and benefits of your product or service.
This is the part of the sales funnel that has your prospects considering if they trust you and your business enough to move forward to the purchasing stage.
Bottom of the sales and marketing funnel refers to those website pages that aid prospects with their transactional purchasing decisions.
So where does the ice cream come into it? The Kingdom Operations Director, Zaahn Johnson and Managing Director Adam Steinhardt have invented the ice cream on top of your sales funnel.
Discover what this ice cream marketing concept is all about.
Plus in this edition, Adam comes up with a fresh idea for a HubSpot innovation, whilst Zaahn has her #girlboss impediment fixed on the spot... find out more by listening here...